My passion for beautiful MODERN SHAPES and LUXE clothing started when I decided to leave my job in a large corporate firm and start working from home to bring up my two girls.

Working from home as a Merchandiser for a well-known Ladieswear Brand in the UK for the last 10 years gave me the inspiration to start a business to give women an ALTERNATIVE to the same MASS PRODUCED clothing we now find on the high street and online.

SHAPES OF LONDON is a new brand dedicated to make beautiful OVERSIZED STYLES for people like us who appreciate superior fabrics, and shapes that make us feel modern and interesting, but comfortable at the same time.

Luxe fabrics and EXQUISITE TAILORING are at the heart of our philosophy.  We only buy from designer fabric suppliers in London, which means we are not restricted to ordering hundreds of metres for mass production. We buy the most beautiful fabrics available in the market at that moment, whether is 10 metres or a 100 metres. Our aim is to give you a diverse range of beautiful styles that you can keep for years.

All our shapes are made by our own specialist tailor and shirtmaker in the HEART OF LONDON. We have the flexibility to produce low LIMITED-EDITION quantities without the high price tag you would expect.

We pride ourselves on giving you the best VALUE FOR MONEY in Luxe Oversized Shapes you will find in the UK. So if you can find a product that is comparable in shape and fabric quality at a lower price, we will refund the difference.

We hope you enjoy wearing our gorgeous shapes as much as we do!

Zoe Davies     

Founder, Shapes of London